InCite Performance Group Blog

What Does It Cost A Prospect To Say No?

Posted by Gregg Goodmanson on Jun 17, 2014 9:30:00 AM

The other morning as I was doing some reading, a question popped up in my head – What does it cost for our prospects to say no to us?   If a prospect doesn’t know what it will cost them to say no to us, the likelihood of us getting that sale is very low.  Obviously, we haven’t done a good enough job of creating value, quantifying that value and building a compelling reason WHY they should say yes!

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Topics: Sales, Value