Digital Citizenship or “Netiquette” is a hot topic in the workplace. Digital Citizenship in the workplace is defined as having the knowledge to behave responsibly, professionally and appropriately when using technology. How we utilize and maximize this important and vital tool in our professional life can be a direct reflection of our personal brand and the brand of our organization. Let’s explore some of the challenges we face as we strive to a good Digital Citizen.
InCite Performance Group Blog
Zappos, Nike and Apple are all highly recognized brands. We tend to think a brand is simply a slogan or a logo. However, a brand is much deeper than artwork. Brand is simply defined as “what OTHERS think of you”. We all have a brand. A company has a brand and we as individuals all have a brand too! The way we communicate, the language we use, the quality of our work, how well we work with our colleagues and family members determine our brand. Here is a quick little test. If I was to ask your fellow team members, friends or family members to list three attributes to describe you (positive, negative or neutral), what would they say? That is your brand, whether you like it or not. Remember, it’s what others think of you not what you think of yourself. The great thing about a brand is you can manage it, enhance it and even change it! A company’s brand is created by the team members it employs.
It’s a buzz word today many tout as the silver bullet or cure-all for organizational woes. Need better sales numbers… fix your culture. Need higher employee engagement… you guessed it, fix your culture. Well everyone can’t be wrong and in this case they are most definitely not!
Over the last 15 years I have been studying Employee Engagement in organizations. I always found it interesting that most employees disengage within the first year of employment. We get employees so pumped up during the interview process and then they start – Wha Wha Whaaa! I guess it’s like dating, once the true courting ends, the reality is revealed.
A few weeks ago, my husband and son were flying home from a trip. As is often the case in the summer months, thunderstorms can wreak havoc on the airline schedules. This evening was no exception.
Almost all CEOs will argue they have “the best people”. They will make that claim as one of the top reasons for past, present, and future success. They will go to great lengths to make life as good as possible for the people of the organization because they truly believe this philosophy. However, this same institution is what typically costs business owners millions of dollars and keeps them from meeting personal goals in ownership.
LANGUAGE DRIVES CULTURE…I’m not sure if there is a more powerful phrase in life. The language we use determines the culture of our team, our workplace, our family, EVERYTHING. Language builds you up or tears you down. Words help you achieve goals you never thought possible or paralyze you in disbelief. How we communicate with our clients and our colleagues, results in either a remarkable or unremarkable experience. Unfortunately, most organizations tend to forget or not invest in this important culture shaping detail.