InCite Performance Group Blog

Culture = Brand

Posted by Maura Derstein on Dec 22, 2015 12:07:40 PM

Zappos, Nike and Apple are all highly recognized brands. We tend to think a brand is simply a slogan or a logo. However, a brand is much deeper than artwork. Brand is simply defined as “what OTHERS think of you”. We all have a brand. A company has a brand and we as individuals all have a brand too! The way we communicate, the language we use, the quality of our work, how well we work with our colleagues and family members determine our brand. Here is a quick little test. If I was to ask your fellow team members, friends or family members to list three attributes to describe you (positive, negative or neutral), what would they say? That is your brand, whether you like it or not. Remember, it’s what others think of you not what you think of yourself. The great thing about a brand is you can manage it, enhance it and even change it! A company’s brand is created by the team members it employs.

Read More

Topics: Culture, Brand Management

Personal Branding for the Busy Insurance Executive

Posted by Adaptive on Nov 19, 2015 10:36:01 AM
Read More

Topics: Strategic Partners, Brand Management, Personal Branding

Getting Clarity

Posted by Mike Natalizio on Nov 10, 2015 11:26:38 AM

Extreme Networking is all about clarity.  Getting clear about where you want to go, what you want to achieve and how you’re going to get there.  The natural path during a conference is to to listen intently to all the awesome presentations and construct a “to do” list of loosely tied together ideas that aren’t truly tied back to WHY you do what you do.

Read More

Topics: Brand Management

Take your Brand off Autopilot

Posted by Mike Natalizio on Jun 30, 2015 8:00:00 AM

A Brand is meant to take a stand on something that matters to you, your people and most importantly your customers.  Your brand should establish a personality that fuses culture and speaks to the market.

Read More

Topics: Brand Management