InCite Performance Group Blog

Introducing Insurance "Marketing Mastery"

Posted by Larry Linne on Sep 1, 2017 2:24:25 PM
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InCite Performance Group is pleased to announce the formation of “Marketing Mastery” - an invite only group for top-level marketing executives.

With the speed at which information moves, the rapid increase in technologies, and the ever-changing ways to reach the market, there is only one constant - everything is changing... What worked online last year might not work today. That tweet you are about to send has a shelf-life of 1 hour or so. A billboard might actually be a good investment. Google will certainly throw all of us for another loop in a few months, and the list of change goes on and on. The Marketing Mastery participants are already on the leading edge by embracing these changes effectively at their agencies and brokerages. By bringing them together, we will facilitate best-practices both from the digital side as well as the “traditional” side of marketing. This group will help their organizations as well as our membership stay on the leading edge to ensure their marketing strategy is cohesive and consistent no matter what the market throws at them.

InCite CEO, Larry Linne said, “Marketing Mastery is a formalization of the continued advice and work that Adaptive has provided to InCite and our Members throughout the years. Patrick and Jeff blew the roof off of Extreme Networking in March 2017 by finally sending a message of simplicity and clarity around ‘marketing’. Their message resonated with everyone through the elimination of fear (i.e. you are falling behind if you aren’t tweeting every day), and bringing real-world advice to develop world class brands all while continuing to actually focus on your business.”

“We have worked inside of the industry, and alongside many of the Marketing Mastery participants for over a decade. The challenges these marketing executives face - from the nature of insurance, the divide between marketing and sales, and finding tangible value in comprehensive marketing (not fluff and gimmicks) - are very unique. The opportunity to bring this level of talent together to push an entire powerhouse group of agents is very exciting.” Sitkins stated.

The Marketing Mastery group will truly focus on comprehensive strategies and tactics, and will draw from their local results at their firms as well as other high-impact ideas from outside the industry. Jeff Brokaw, CMO of Adaptive said, “That is one of the biggest opportunities we see with this group - fresh perspective. Our continued work at Adaptive with start-ups, fin-tech, med-tech, and other advanced markets allows us to help these firms think bigger than the traditional ‘rinse and repeat’ advice.”

To learn more about InCite or the Marketing Mastery Group, please contact us here.


Maxwell Jordan


About InCite

The value of a membership in InCite Performance Group is territorial exclusivity and access to all of their intellectual capital, tools, resources, training, advising, networking opportunities, as well as the ability to attend their live events.

About Adaptive

Adaptive is a strategic branding and digital marketing firm. Their clients are typically mid to large sized B2B firms.

Adaptive focuses on providing their clients “marketing solutions, not shortcuts”. They are not a firm that simply ‘checks the boxes’, and by deploying the right mix and timing of tactics they produce remarkable and tangible results for their clients.

Topics: Digital Marketing, Insurance Marketing